Your GTM Engineering Team
A team of GTM engineers that builds the data, automations, and processes your revenue team can't get from any tool. If you can think it, we can build it.
Clay CRM enrichment certified
We ship activation-ready CRM data that stays accurate and usable.
Your Salesforce should be your revenue team's best tool.
Instead, it's this:
Five tools, still missing data
You're paying for ZoomInfo, Clay, and more. You still don't have the fields your reps actually need.
Manual processes everywhere
Pre-event enrichment, post-event follow-up, lead scoring, territory updates. All held together with spreadsheets and prayers.
RevOps buried in hygiene
Deduping, reconciling, cleaning. Instead of building the systems and strategy you were hired for.
Ideas that never ship
Your team has a list of projects that would change everything. But nobody has the bandwidth to build them.
What if someone just built the whole thing for you?
You don't configure it. You don't maintain it. You don't clean it. We do.
Bespoke data fields
that no tool can provide
Custom automations
that replace your tool stack
Ongoing engineering
maintained continuously
What we build
Data your competitors can't buy.
Your business has data points that would change every conversation your reps have. No one sells them. We build them, for you only.
Pick a vertical to see real examples of what we build:
Ice Cream Shops
Selling to ice cream parlors? We can tell you:
| Field Name | Example Value |
|---|---|
flavors_offered Flavors Offered | 32 flavors, rotating seasonal |
soft_serve_vs_scoop Soft Serve vs Scooped | Both |
dairy_free_options Dairy-Free Options | Yes (Oatmilk, Sorbet) |
seating_capacity Seating Capacity | 24 indoor, 12 patio |
delivery_partners Delivery Partners | DoorDash, UberEats |
franchise_or_independent Ownership Type | Independent |
+ dozens more fields based on your specific needs. Every field includes sourcing trail + confidence score.
These are real examples. Your custom fields are built specifically for your ICP.
How it works
How we work with you.
We learn your business inside out
You tell us what your revenue team actually needs. Not a form. A real conversation about your sales motion, your gaps, and the data and processes that would change everything.
We build data nobody else has
We build the exact data fields your reps need. The things that turn a cold email into a relevant one. Tech stack, buying signals, operational details, and whatever else matters for your sales motion.
We replace the tools and manual work
Pre-event enrichment. Post-event follow-up routing. Custom lead scoring. Fraud checks on self-serve signups. If your RevOps team is doing it manually or paying a tool for it, we build it and maintain it.
You think it. We ship it.
A prospect's vendor contract is up next quarter. A target account just opened three new locations. Your marketing team needs 10,000 contacts segmented by tomorrow. Our GTM engineers work alongside your team and keep building whatever you need.
Results
What happens when your data actually works.
SALs in 2 months
Target market was small and crowded. SDR team had exhausted the obvious plays.
- 70 unique campaigns built daily over 11 days, including scraping communities and product reviews
- 5 winning campaigns found and scaled
ARR pipeline generated
Needed to build pipeline through outbound to e-commerce merchants. Outperformed a team of 17 SDRs.
- 117 opportunities created in 1 month
- Custom bots to monitor shipping complaints and analyze checkout flows
of all US restaurant locations reached
Looking to build pipeline in new Restaurants and Grocery verticals where no playbook existed.
- AI application with daily human-in-the-loop signal processing
- Booked meetings with decision makers across restaurants and grocery
Partner TAM mapped
Entered a market where no commercial data provider had ever built a dataset.
- Predictive close probability
- Complete reseller TAM
Who we are
Meet the founders.
Kyle Rasmussen
Kyle was a top sales rep at Glassdoor before leading sales at Talview and Chat Metrics. Kyle finds creative ways to penetrate c-suites at enterprise accounts, booking meetings with cold emails to top executives, like Starbucks' Howard Schultz.
Andrew Elsakr
After leading teams at AI language learning startups, Andrew co-founded Lyne.ai, which uses AI to personalize cold emails at scale based on prospect and target account data (featured here on Hubspot's Blog). Lyne.ai was acquired in 2023.
FAQ
Everything you'd ask on a first call.
Book a Demo
See what your reps are missing.
In 15 minutes, we'll show you what we'd build for your team and what it would replace.