Resources
Learn how to build your GTM universe
Guides, comparisons, and playbooks for teams who need coverage beyond "database data."
We're publishing new resources weekly. Here's what's coming:
Comparison
LeadGenius Alternative: Why Teams Are Switching
A detailed comparison of LeadGenius vs. the GTM Universe Engine approach.
Alternative LeadGenius
Comparison
ZoomInfo Alternative: Beyond the Database
Why database data isn't enough and what to do about it.
Alternative ZoomInfo
Guide
Buying Committee Data: The Complete Guide
How to build complete buying group visibility across your target accounts.
Guide Buying Committees
Education
Contact Decay: What It Is and How to Fix It
Understanding data decay and implementing systems to maintain freshness.
Education Data Quality
Education
What is a GTM Universe?
The concept of a complete GTM universe and why it matters.
Education GTM
Playbook
Weekly Data Sprints: The Playbook
How to implement a weekly cadence for data freshness and hygiene.
Playbook Operations
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