We build GTM universes that stay correct.
IntentSignal is the GTM Universe Engine—a productized service that builds complete GTM data assets inside your CRM and keeps them current with weekly sprints.
The Problem We Solve
Most GTM teams run on incomplete data. They buy databases that decay immediately, miss buying committee members, and lack the hard-to-acquire fields that actually matter.
The result: sales loses deals because "we didn't know they existed," marketing wastes spend on dirty audiences, and RevOps plays constant whack-a-mole with data decay.
Our Approach
We don't sell a static database. We build your specific GTM universe:
- Tailored to your ICP: Not one-size-fits-all records
- Delivered in your format: Salesforce views, HubSpot properties, CSV, API
- Kept current weekly: Every Tuesday, we push updates, flag changes, and maintain hygiene
Every record includes a sourcing trail and confidence score—so your team trusts what they're working with.
Who We Work With
We work with RevOps, Sales Ops, and Growth teams at companies who:
- Need coverage beyond what databases provide
- Run ABM or account-based GTM motions
- Want buying committee visibility, not just "one contact per account"
- Require hard-to-acquire fields (partners, niche segments, technographics)
- Are tired of data decay destroying their CRM trust
Our Difference
Unlike databases (ZoomInfo, Apollo) or vague "custom research" services (LeadGenius), we productize the outcome:
- Universe build in 30 days (accounts, contacts, fields, hygiene)
- Weekly sprints that keep it current (role moves, departures, routing fixes)
- RevOps-grade delivery (views, properties, changelogs—so ops can run it)
We combine AI scale with operator-in-the-loop accuracy. Speed from automation, judgment from experts.